Designing an Advertisement Lesson Plan

Writing persuasively is a must-have for students these days. This lesson plan uses a text lesson to guide your students through the process of writing a persuasive design advertisement, then supports them as they apply concepts independently. Give the quiz to check understanding.

Table of Contents

• Learning Objectives
• Length
• Curriculum Standards
• Materials
• Key Vocabulary
• Warm-Up and Preparation
• Direct Instruction
• Activity - Independent Writing
• Extensions
• Related Lessons

Learning Objectives

After this lesson, students will be able to:

• Explain the purpose of persuasive writing.
• Identify components of a successful advertisement.
• Create a persuasive advertisement with guidance and independently.

To unlock this lesson you must be a Study.com Member.
Create your account

Length

1.5 hours for guided lesson, plus several class periods for the writing process

To unlock this lesson you must be a Study.com Member.
Create your account

Curriculum Standards

CCSS.ELA-Literacy.W.8.1

Write arguments to support claims with clear reasons and relevant evidence

CCSS.ELA-Literacy.W.8.1.a

Introduce claim(s), acknowledge and distinguish the claim(s) from alternate or opposing claims, and organize the reasons and evidence logically.

CCSS.ELA-Literacy.W.8.1.b

Support claim(s) with logical reasoning and relevant evidence, using accurate, credible sources and demonstrating an understanding of the topic or text.

CCSS.ELA-Literacy.W.8.1.c

Use words, phrases, and clauses to create cohesion and clarify the relationships among claim(s), counterclaims, reasons, and evidence.

CCSS.ELA-Literacy.W.8.1.e

Provide a concluding statement or section that follows from and supports the argument presented.

To unlock this lesson you must be a Study.com Member.
Create your account

Materials

• Copies of the lesson How to Write a Persuasive Product Advertisement, one for each student
• Samples of advertisements
• Paper
• Colored pencils
• Markers

To unlock this lesson you must be a Study.com Member.
Create your account

Key Vocabulary

• Persuasion
• AIDA Principle
• Body copy
• Target market
• Supporting evidence
• Endorsements
• Emotive language

To unlock this lesson you must be a Study.com Member.
Create your account

Warm-Up and Preparation

• Divide students into small groups and give each a sample advertisement.
• Ask groups to look at their sample and analyze. What do they see? What do they notice about the wording and/or artwork?
• Discuss:
  • What methods are used to get you to purchase the product?
  • Is the method effective? How? Why?

  To unlock this lesson you must be a Study.com Member.
  Create your account

  Direct Instruction

  • Now distribute the lesson How to Write a Persuasive Product Advertisement and have a volunteer student read the first section 'Thinking about Persuasion' aloud.
  • Allow students to answer the questions from this section in their small groups, then define persuasion as a class. How were the advertisements in the warm up persuasive?
  • Have a student read 'The AIDA Principle' aloud, then ask students to work together to identify the AIDA Principle in their samples, sharing as a whole group.
  • Continue this process of reading through the sections 'Think about Your Audience' and 'Include Supporting Evidence' with students and using the samples to identify and discuss. How are these elements of persuasion used in text? Why do we have persuasive writing? Do endorsements and emotional language really work? Why?
  • Now have students work in their groups to choose a topic and create their own persuasive advertisement that includes all elements learned in this lesson.
  • Give students time to design and create their advertisement, then share with classmates. Are all the elements present?
  • Read the 'Lesson Summary' and take the quiz.

  To unlock this lesson you must be a Study.com Member.
  Create your account

  Activity - Independent Writing

  1. Ask students to think of a new and exciting product. Spend some time brainstorming as a whole class, discussing food ideas students have had, electronic accessories, etc. What ideas have they had about new products? What food or toy do they wish existed?
  2. After students have thought of their own product, set them to work creating and designing an advertisement, using all the elements found in the lesson. Use a checklist or rubric to guide if desired.
  3. Allow students to go through the writing process, creating, drafting, editing and revising.
  4. When finished, allow students to share their product while classmates offer feedback and support.

  To unlock this lesson you must be a Study.com Member.
  Create your account

  Extensions

  • Consider allowing students to make radio or television advertisements in addition to print copy.
  • For homework, have students bring in an advertisement that has worked on them recently, then analyze together in class. What made the advertisement effective? Do the same elements work on most students? Do students bring in the same advertisements, or are they different? What is the same and different about them?

  To unlock this lesson you must be a Study.com Member.
  Create your account